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Basic Account. You only have access to basic statistics. Single Account. The ideal entry-level account for individual users. Corporate solution including all features. Statistics on " Instagram " The most important statistics. More information. Other statistics on the topic. Profit from additional features with an Employee Account.
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But not only does the time spent on Instagram matter, but also the time of day that users are most active on the platform. The same study also reveals that 7 out of 10 hashtags on Instagram are branded.
Businesses have a great opportunity to use Instagram for social media marketing. The trend of influencers publishing sponsored content on Instagram continues to grow with no signs of letting up. Over the course of the year from February to February , the number of Instagram influencers using the ad hashtag grew by percent Socialbakers, In fact, in the first quarter of , nearly 25, Instagram accounts published with the ad hashtag.
This is reflected in the number of times these high-profile influencers have used the ad hashtag. More than one quarter 26 percent of influencers with over a million followers use ad in their posts. In comparison, less than one in five of influencers with fewer than one million followers and just around two percent of micro-influencers with fewer than ten thousand do so. Across all Instagram posts over this time period, the use of ad increased by percent. In August , Instagram launched Instagram stories.
This game-changing feature allows users to take photos or videos which disappear after hours. After launching this feature, people started sharing way more on Instagram. Instagram nailed the hammer on the head with Instagram stories, giving people a better reason to share their everyday moments without actually having to keep the content on their profile.
This is also a great opportunity for businesses to increase their visibility. This includes a business phone number and address. This can help you to understand what type of content your audience likes the most. Instagram engagement is on the rise for brands. This means that brands can generate over 4x more interactions on Instagram compared to Facebook. Instagram engagement is the degree of involvement that your followers show toward your Instagram content.
This could be in the form of likes, comments, or shares. Instagram is a visual content based platform which is one of the reasons why it has such high engagement. It offers a platform for different types of content creation such as photos, videos, live videos, stories, and also the IGTV app. This increases content creativity, as it gives you a wide variety of content types to choose from.
Instagram users report making a purchase decision based on something that they saw while browsing the app. Especially if your business is targeting millennials. Check out more Instagram tips on our blog. Over the years Instagram has proven to be a powerful marketing tool for businesses that are looking to expand both their visibility and reach.
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